The Detail of Retail

 

Spending My Day with a Client this Wednesday…We hopped 12 Malls in Quick Succession…….And got some Learning’s about evolving Retail and Mall Scenario.

Thought of sharing with you…….Not that you would not know…..But Still listening from some one else helps us in believing a bit more in the same.

 

Revelations

  • Weekend is Good, But Weekday sales are not Bad either.
  • Some Kiosks (Counters in the aisle) make more money in the Mall, than your neighborhood’s best retailer.
  • Some Kiosks pay more rent than some of the Shops on Second Floor in the same mall.
  • After School….We used to go to Home, Have lunch and Rush for Tuition. Now you would find Teenagers in their School Dresses in Food Courts, Restaurants & Movies.
  • Few Years Back….When DLF Emporio (The Super Luxury Mall with Brands like LV, Cartier, Tarun Tahilani and Ilk) Opened, It was questioned. “Is it Required”.  Now, the mood is……One is not enough, We want more.

 

Future

  • Customisation is the key or you would be thrown out. Ed Hardy….is Popular for it’s Skull Designed and embellished T-shirts …But in India……rarely people want to adorn that Rockstar look and moreover wearing Clothes with assumedly unholy/Scary Symbols is a taboo…..If not for the wearer, atleast for the parent. And hence I saw that it’s Select City Walk Mall Store and Ambience Mall, Vasant Kunj Store was closed too.
  • If as a retailer you think, you can buy routine Stuff from outside and sell it at a higher price inside a Mall….You couldn’t be more mistaken, The Customer is more intelligent than you are.
  • Birthday parties are happening in every Mall on every day, at every restaurant.
  • Return Gifts are getting Flashier and more innovative.
  • Everybody is evolving with a Premium Version of their Models. Yo China, now has a Yo China Café, PVR(Rs 325) now has a Directors Cut(Rs 950). Niche Market, But Highly Paying Market.
  • Kuch Chale na Chale……Food will Reign Supreme in India. On a Wednesday afternoon…..we could find most of the Food Courts full. I wonder what would have been the scenario a day before…..2nd October, which was a National holiday.
  • Routine is out, Innovation is In.

 

 

New Customers

 

  • 5 Years back….. Affluent Housewife were the Biggest Spenders….Today, her Teen daughter is fast catching up.

  • Teen Guys as earlier are the same albeit in a different way…..They Spend on Gadgets, Girls, Games, Garments, Grooming in similar order. The 5G.

 

Entertainment

  • People are dying for entertainment. They want options. Sadly…We don’t have many. The only one we have in huge Supply is Movies. The Indian Customer is no longer interested in Amusement Park as it is in outdoors and hence is always open to the Extreme Heat, Rains and the Chilly Winters. Hence, people are shifting towards Indoor Sports……Such as Ice Skating, Bowling, Gaming Zones, Sports Bars. There is where the future lies 

Concerns

  • The only Stores we found Empty were the Book Stores. Now, if those Customers have shifted to Online Purchases or Online Versions…Then Good…Otherwise, it is not a Good Indicator.

 

  • Apart from spending time on “”FaceBook””     We need to “”Face A Book”” Too

On the Whole…..We Indian Shoppers have started dictating Terms to the Retailers/Restaurants/Family Entertainment Centres/Cinemas and Malls. And they better Listen or Loose us.

Would be great if you would share your Observations and Views too on the same.

 All Images have been Sourced from Google.com

 

 

Was Initially published here http://therodinhoods.com/forum/topics/the-detail-of-retail with lots of more insights in the comments :-)

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Paanch Rupye ka Namak Paara-Karam Ka Khel

A Short Experience on how people Don’t Walk the Talk. This is Story of a ShopKeeper who Show offs that he believes in Karma, but Actually does not.

A few Days ago a Friend posted on Eatlo, enquiring about where he can find Bhaji Boxes in Old Delhi or Karol Bagh.

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And the Query transported me back by 20 years to a wonderful World, when we stayed in Karol Bagh.It was time when there was not even one day when we didn’t have Matthi, Namak para , Gurr ki Mithai, Tossa at our place.

One reason was that we really loved it and also because the best shops were near our place.
So, as soon it finished, I would pick up my Blue Coloured, Hero Ranger Cycle and rush to grab some more.

So, when it was asked on Eatlo, I could not resist commenting and advising to get it from Mohan Sweets in Desh Bandhu Gupta Market, which was my favourite shop there.

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One more reason of this being my Favourite shop was that the Pot Bellied Aged owner would smile seeing me… And would always give an extra piece of Mithai in my hand… irrespective if I bought for Rs 10 or Rs 50.

Today, I was in Karol Bagh for some Work. And as it was Lunch time, I was feeling hungry.
So, I went to Om Corner and had Bhature Cholle.  And then to have some Meetha, headed to nearby Sindhi Corner for Rabri Faluda.

After having my fill, When I was about to come back…… I remembered the post and headed to Mohan Sweets.

The Shop looked the same and brought back many memories.

Even the Salesman behind the Counter was same.

I asked him to pack a 1 Kg Box of Bhaji. In a minute the 48 year old Owner of the shop too joined him and I could remember seeing him Bees Saal pehle.

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(Pic of the Bhaji Box I Bought)

Meanwhile a Group of School Students came there. And one of them Stretched his hand with a Rs 10 note and asked for “Paanch Rupye ke Namak pare” And the Owner Said.. “Chal aage ja”.

Was really astonished to see this attitude of the owner. The kid with his head bowed down walked away.

And I wondered how a Shopkeeper can talk like this. Rather, he should have taken Rs 5 and give whatever the Weighing scale would have justified. Or at the maximum Smiled and  told his inability to do so.

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(The Boy who came to the Shop is one of these Smiling, Beaming School Children. Couldn’t resist capturing their Innocence)

Firstly, he should not have talked to the Kid like this, also who was his Current Consumer, and would have come back ordering MORE in the future. Just Like I have come today!!

 

What was more Ironical is that on the Weighing Scale of the Shop, a Doha of Kabir was written citing the Importance of Karma (Pic Attached)

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(Pic of the DOHA on the Weighing Scale of Mohan Sweets)

One thing is for Sure that he has lost the Customer in me, But If I go to his Place…. Would surely give him another Kabir  Doha… And probably ask him to paste it facing him

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(My planned Gift for the Owner of Mohan Sweets)

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