4 thoughts on “Reincarnation of a Brand- Will it Perish or Grow??

  1. The Biglife logo sensed of a dramatic comeback , which never came. Each colour signified a target audience. I didn’t know about the new logo, but I guess the best LOGO couldn’t get them back on track (the vibrant Biglife one), so it needs something more than Logo redesigning in this era of smart consumers!

    1. Paritosh Bhai… Bang on……
      The green Colour Represented Men, Blue- Female, Magenta-Daughter and Yellow-Son. Which made a Complete Colourful Family!!
      The New logo has been updated on the Website a few days back and also posted in my blog. The main reason as mentioned was to go national and then may be Go Global….. and also to attract Funding…. Sadly, that didn’t happen and hence the compromises in Quality and Variety!!
      I for one think… BIGLIFE was a Good move!!
      You are right when you say…” so it needs something more than Logo redesigning in this era of smart consumers!”
      Now a days, Focus is more on presentation than Content…. Bhaiya, product accha banao, apne aap bikega!

  2. The Biglife logo sensed of a dramatic comeback , which never came. Each colour signified a target audience. I didn’t know about the new logo, but I guess the best LOGO couldn’t get them back on track (the vibrant Biglife one), so it needs something more than Logo redesigning in this era of smart consumers!

    1. Paritosh Bhai… Bang on……
      The green Colour Represented Men, Blue- Female, Magenta-Daughter and Yellow-Son. Which made a Complete Colourful Family!!
      The New logo has been updated on the Website a few days back and also posted in my blog. The main reason as mentioned was to go national and then may be Go Global….. and also to attract Funding…. Sadly, that didn’t happen and hence the compromises in Quality and Variety!!
      I for one think… BIGLIFE was a Good move!!
      You are right when you say…” so it needs something more than Logo redesigning in this era of smart consumers!”
      Now a days, Focus is more on presentation than Content…. Bhaiya, product accha banao, apne aap bikega!

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