This Valentine day, I’m reminded of an instance in 2010 when I was in a sticky position with a vendor.
I was working with “Swiss Junction” as a Marketing Manager and for Valentine’s Day promotion, we had ordered some Vinyl Stickers to pasted on the Store (Great India Place, NOIDA) front mentioning “Valentine Gifts”.
Also ordered were 3 Pairs of Hearts Shaped Stickers to be placed on each side.
When the Stickers were being pasted, I realised that valentine has been misspelled as Velentine.
And on pointing the mistake, the vendor apologized profusely and pleaded that he will change it by late Night or Early morning. Now this was a weeklong promotion, so the Sticker was not to be used for more than 7 days, but at the same time, it made no sense to let it remain as it is.
Standing in front of the shop an Idea struck & I asked the vendor to fix the Smallest of HEART on the misspelled E. And that did the Trick.
The problem was not rectified but the complete sticker looked better with the Heart in Valentine.
And yes, the Smile on the face of the Vendor was priceless
Mentioned below are a few lessons that I learnt from this incident.
Act frugal: Try to find a solution. In most cases its simple logic and Common Sense, not Rocket Science
Find Solutions: Rather than looking at the problem for too long. Start thinking what would be the best solution to the given problem. Running away from the problem only creates more problems.
Don’t Waste Money: You may be an Entrepreneur spending from your own pocket or a Company Executive who would have a certain Marketing Budget to spend. In both the cases, it is your responsibility to ensure that every penny you spend is utilized to the fullest.
Don’t act Pricey because you are a Client: Around the same time as this incident, A Very Senior Corporate executive who was trying to shift jobs told me “Gurpreet, I’ve learnt a big lesson. “Never to Ill treat your vendors”. It is commonly thought that since one is a client he can delay payments, Reject Work, Shout at vendors and Create problems. And he did exactly the same. But now when he was looking to change his Job, he is finding none. Nobody is willing to refer him and even if somehow he is about to get the job, the word spreads around of his cruelty and he is refused the Job. Being Strict for quality is Right, but being heartless is not.
And do remember to share it with your Vendor, So that they can expect to be treated well from you and also with Clients, so that they can get an indication that you too want to be treated well 😉